Introduction

Mliki is a limitless digital items and physical goods marketplace. Mliki aims to create hybrid marketplace that makes it possible to purchase physical goods and digital item like NFTs at the touch of a finger.

Social commerce has risen to prominence as the new impulse aisle and, in some cases, the new shopping mall. Untangling the degree of fragmentation in retail marketing remains the largest and most pressing impediment to Social Commerce’s success. Various choices are available when it comes to channels: D2C sites, e-commerce, and physical storefronts. While this broadens the diversity for the end user, it does not add to organizational agility or effect.

Many firms, large and small, already have an omni-channel setup in place. Still, it’s isolated and doesn’t prioritize integration. This necessitates additional personnel and raises prices. When purchasing products, there are a few things to keep in mind, both existing customers and prospects want a seamless experience, preferably in a single session with few diversions.

This is why we believe hybrid marketplace can fill this void and address fragmentation issues and platform differentiation by meeting time-sensitive customer expectations and bridging the gap between physical and digital items

PRODUCT

Social Commerce

The term “Social Commerce” refers to a subset of e-commerce and, more broadly, retail. It’s the progression of social media as it relates to shopping. Social Commerce involves leveraging social media and social interactions to help promote the buying and selling of products and services online. Businesses and individuals are now shifting their online marketing approach and allocating funds to leverage Social Commerce to increase sales and brand awareness.

How does Social Commerce work?

Social Commerce can be driven by either social media platforms or e-Commerce sites. Customers can encounter a product via a brand or influencer’s page on social media platforms or encounter a brand via advertisements on platforms such as Instagram Stories.

They can also compare items when they visit a product catalog or brand website and make their purchase straight on the platform. On e-Commerce sites, brands may list their products through official stores or resellers. Products may also appear through the site’s product feed when customers search for relevant keywords.

Likewise, consumers can compare prices between similar items or view multiple products through the brand’s catalog and complete their purchase directly through the platform. e-Commerce sites often utilize social elements such as chat functions, buyer reviews, and video feeds to encourage more significant interaction between users and brands

What is the significance of Social Commerce for brands?

Social media has become an enormously essential source of product research and information for consumers in this generation. According to GlobalWebIndex, 42 percent of social media users utilize social media to learn about product prices and quality.

This pattern has resulted in a rise in Social Commerce sales throughout the region. According to Euromonitor analysis, in Asia Pacific (APAC), Social Commerce sales topped USD 2 trillion in 2019 and are predicted to treble by 2024. Brands who grasp the potential of Social Commerce are increasingly incorporating it into their overall marketing strategy, particularly when it comes to driving top-of-funnel brand awareness to purchases.

40 percent of consumers are motivated to buy a product they did not want because of social connections, such as interactions with Key Opinion Leaders (KOLs), usergenerated content (UGC), live-streaming, referral marketing, and product reviews from inside their existing social circles. This is especially true in markets like China, where Social Commerce has solidified itself as an important part of the country’s fiercely competitive retail landscape.

Due to the widespread use of social media and digital payment methods and the country’s acceptance of e-commerce, Chinese customers are particularly responsive to Social Commerce. In China, almost 55% of consumers buy goods or services directly through social networking apps. We are on track to become the largest consumer generation in decades, spending twice to three times as much time directly shopping on social networking platforms as the average consumer.

China, as a Social Commerce pioneer, is projected to be the model for the expansion of Social Commerce in other nations across the region, with its Social Commerce gross merchandise value (GMV) expected to hit CNY 2.86 trillion in 2021.

PROBLEMS

Conventional Social Commerce

The Social Commerce and e-Commerce landscapes will continue to expand in 2022, with online sales of commodities – particularly groceries and pharmaceuticals – soaring as a result of the ongoing global Coronavirus (COVID-19) pandemic. As a result, online and Social Commerce services have expanded to include contactless and even robotbased deliveries, while traditional brick-and-mortar stores, restaurants, and homebased businesses have increased their online and social media presence.

Unfortunately, the explosion of demand for social commerce services still has major problems such as the following :

• Security Online portals are in the headlines a lot because of security breaches from hackers. It’s a major problem because your account could be hacked and your funds wiped out if you’re not careful. eCommerce sites have to face this harsh reality, and no website can guarantee that the financial information on its portal will not be hacked.

• Site crash Site crash Social Commerce is completely reliant on internet access. A major disadvantage of e-commerce is the inability to make purchases due to a site crash. Such a minor word site collapse can bring down an entire corporation in a matter of seconds. This can happen if your bandwidth connection is poor, since you will have major problems loading pages and placing orders. If the site you’re looking at goes down, you won’t be able to make a purchase.

• Fear People are afraid of the unknown. The majority of e-commerce transactions are faceless and paperless, with no required verification. Customers are apprehensive to make card payments in advance because most firms do not have a physical presence

• Payment Fraud Since most online shopping are paid with credit or debit cards, card frauds are common. Although website owners take every effort to protect card information, but is it really safe from hackers? It’s an increasing issue as we hear more and more about data breaches. Customers will lose faith in online portals if suitable blockers are not in place, and they will cease making online payments.

• Platform differentiation There is a differentiation between platforms where you can get physical items and digital goods like NFTs. Customers can’t get all they want in a particular platform without the headache of navigating between one platform and another. Not all products are accessible.

• High Prices Customers are burdened with shouldering the delivery cost that comes with shopping online alone. They have to pay for the product and the cost of bringing it to them. This results in higher prices than they bargained for.

By using blockchain technology, Mliki aims to create hybrid marketplace by combines social commerce and blockchain tehnology. The platform allows its user to purchase physical items and digital goods like NFTs.

SOLUTIONS

Mliki Hybrid Marketplace

Mliki offers a hybrid marketplace, meaning it’s centralized and decentralized. Mliki Hybrid marketplace will solve the problems that exist in conventional social commerce by offering solutions as follows:

• Adopt Blockchain Technology To Improve Security The majority of the security and safety concerns associated with traditional eCommerce platforms are alleviated because blockchain remains one of the most secure technologies accessible. Except for your email address for KYC purposes, we will not ask you for personal information. The privacy feature common to blockchain protects you from prying eyes. The end-to-end encryption makes it more difficult for digital items to be stolen. The platform’s and users end-to-end encryption reduces the hacker footprint to the bare minimum, especially with the integrated chain technology. As a result, account and character-related hacking activities on the site will be drastically reduced. Alternatively, because the technology is open-source and public, anyone on or off the network can view all transactions and their associated timestamps. This aids the community in promptly detecting and preventing ongoing hacks. Thanks to blockchain technology, the number of downtimes caused by target attacks is also reduced. This is as a result of blockchain not being developed on a single server or network, as the computation is distributed equally across nodes. As a result, Mliki will always be available and will be challenging to take down.

• Increase Revenue by Leveraging Social Media Promotion raises awareness of a product or service, but it does not guarantee a rise in sales. When customers start buying the product, revenue is created. The sales team’s primary purpose is to persuade the buyer to purchase the goods in question. One of the easiest methods to do so is to employ existing users as marketing partners by recommending the product to their friends and contacts on social media networks.

• Payment Options That Are Both Convenient and Cost-Effective Mliki payment methods and marketplace are streamlined and regulated to ensure that any asset or purchase on our e-commerce platform incurs the same charges if any. There won’t be a need to worry about increased pricing because they are regulated and consistent throughout locations. Because of the native token feature, which requires minimum costs on every transaction, this is made easier, allowing us to expand our customer base.

• Customer rewards/Group buying Mliki will target customers to do group buying to get lower prices than buying products individually. Mliki will have a referral program and loyalty program to increase sales activity in Mliki marketplace.

Mliki Social Commerce

Mliki social marketplace is centralized marketplace that allows the user to trades physical goods. Each customer will get their own physical goods shipped to their own address or location.

Features :

• Group Buying Group buying feature allows users to invite other people to buy items together. By doing this, users will get cheaper price than buying individually.

• Shopping In a Virtual Environment Because of our excellent balance of accessibility and functionality, Mliki marketplace is an all-encompassing immersive experience. Buyers and sellers may now easily interact with the platform throughout the engagement and sales process. Real and virtual goods and services are available at the touch of a finger

• Trade To Earn Buyers and sellers will earn Mliki tokens based on their buying and selling activities, and there will be additional incentives for those who join early

• Affiliate Program When users create an account with your affiliate link, you’ll receive commission on every trade they make

Mliki NFT Marketplace

Mliki NFT marketplace is the NFT marketplace built on Polygon blockchain focusing highly on user experience and ease of use to create, buy, sell and trade NFTs including in-game NFT asset, collectible NFT, Metaverse NFT and many more.

Features :

• Create, Buy And Sell an NFT As an artist, you can create an NFT to sell in the marketplace, and continue to earn royalties from each secondary sales. As an investor, you can purchase collectibles from the marketplace, or even simply showing off your collection to the community and friends!

• NFT Launchpad Raise funds for your project trough (INO) and get access to our partners and NFT community

• Trade To Earn Buyers and sellers will earn Mliki tokens based on their buying and selling activities, and there will be additional incentives for those who join early

• Affiliate Program When users create an account with your affiliate link, you’ll receive commission on every trade they make

MLIKI Metaverse

MLIKI metaverse is a virtual 3D space where sellers and buyers interact, MLIKI metaverse expected to create a better shopping experience. When user buy certain physical goods in MLIKI Social Commerce, they will also get the digital items which represented as Utility NFT. These Utility NFT can be used in MLIKI Metaverse

ARCHITECTURES

PRODUCTS

Mliki Hybrid Maketplace

Mliki offers a hybrid marketplace, meaning it’s centralized and decentralized.

Mliki social marketplace is centralized marketplace that allows the user to trades physical goods. Each customer will get their own physical goods shipped to their own address or location.

Mliki NFT marketplace is the NFT marketplace built on Polygon blockchain focusing highly on user experience and ease of use to create, buy, sell and trade NFTs including in-game NFT asset, collectible NFT, Metaverse NFT and many more

MLIKI Metaverse is a virtual 3D space where sellers and buyers interact, MLIKI metaverse expected to create a better shopping experience. When user buy certain physical goods in MLIKI Social Commerce, they will also get the digital items which represented as Utility NFT. These Utility NFT can be used in MLIKI Metaverse

TECHNOLOGIES

Polygon Blockchain

Most NFTs are minted, bought, and sold on platforms powered by the Ethereum blockchain, though other blockchains are also starting to enter the market. Despite its current dominance, however, Ethereum has some limitations. One of these is its low throughput, or processing rate, caused by congested network traffic – a serious downside to being a popular crypto network. Another is the high fees required to mint and trade NFTs.

Why we choose to develop an NFT marketplace on Polygon Blockchain?

Polygon, which allows more efficient and free minting of NFTs, is an effective alternative to Ethereum.

• Lower Gas Fee For every blockchain transaction, there’s a fee to be paid for the transaction to go through. The money being paid is then sent to miners who use the computing power of their systems to validate the transaction and store the information in the public ledger. The standard gas fee of Polygon is extremely cheap, being less than US$0.01 per transaction. On the other hand, Ethereum has a standard gas fee that usually starts at US$25.

• Faster Transaction Finality Transaction finality refers to the point of the transaction where it has become non-reversible. While Ethereum already has an impressive transaction finality speed that can finish six transactions in one minute, Polygon, being a layer 2 built to avoid network congestion, has an even faster transaction finality of 2.3 seconds per transaction.

• More and More NFT Projects Are Built on Polygon There are 15,000 to 50,000 NFTs being sold every week. More popular NFT projects are also built on Polygon, including the most recognizable ape club that has been the face of NFTs ever since its surge in value began.

Moralis

Moralis is an innovative Web3 backend infrastructure solution. As such, developers do not need to get into the hassle traditionally associated with setting up, managing, and maintaining a Web3 backend. It is not an understatement to say that Moralis Web3 infrastructure integration is “NFT and DeFi made easy” as it further enables easy-to-use, deploy cross-chain DApp infrastructure.

With the incorporation of Moralis NFT API, Mliki NFT marketplace will possess the ability to retrieve all the user’s NFTs’ historical metadata instantly. Once a new user enters the marketplace and connects their approved wallet to the platform, this will provide the NFT owner credentials, original creator, past transaction history, and much more.

The Deep Index API will allow Mliki NFT marketplace to access all historical data, including all historical transactions, smart contract events, and logs.

It will keep our Mliki NFT marketplace and all other products on the leading edge of readily available tech to bolster performance and efficiency.

Unreal Engine

Unreal Engine is the gateway for many creators, the technology sits at the heart of an entire ecosystem of engine-agnostic creative tools and services that are open and accessible for anyone to use.

Mliki is looking to utilize the latest tech and the highest graphics quality which will enable users to collect and trade NFTs with next-level immersive experience.

IPFS

The Interplanetary File System (IPFS) is a distributed file system that seeks to decentralize the web and to make it faster and more efficient. Since its introduction in 2016, IPFS has seen great improvements and adoption from both individuals and enterprise organizations. Its distributed network allows users to share files and information across the globe. The Digital Collectibles like Arts, Photographs, Musics, Domains, Meta versus, etc.. are the backbone of NFT MarketPlaces. To Store these digital assets, IPFS (InterPlanetary File System) is used which reduces the operational cost of the NFT MarketPlaces.

PARTNERS

Midtrans

Midtrans as Mliki Centralized Marketplace payment gateway. Midtrans is a technology-based financial company that supports the growth of various online business lines through comprehensive and inclusive payment solutions.

Shipper

Shipper as Mliki Centralized Shipping provider. Shipper has been a logistics aggregator service provider for goods delivery and warehousing since 2017.

MARKETING STRATEGIES

Our marketing strategy is straightforward. Since digital marketing strategy is the modern marketing standard for effectively selling Mliki platform.

Mliki intends to use it to promote our platform to its target audience on social media. Engaging a community is ideal, which is why we’ll use social media channels like Twitter, Facebook, and Linkedin to inform our audience about Mliki’s potential and benefits.

Mliki will target customers to do group buying to get cheaper price than buying product individually. Mliki will have a referral program and loyalty program to increase sales activity in Mliki marketplace.

Mliki will charge seller 1.25% of each product sold in Mliki. We also intend to use content marketing methods on sites such as Reddit and Medium. To reach the widest possible audience, both paid and organic methods will be employed to demonstrate Mliki’s capabilities to the eCommerce.

Mliki will also work with influencers on social media platforms like Twitter and Reddit to educate our target audience about Mliki’s many benefits. Furthermore, we will promote material on Instagram, Telegram, Twitter, and Facebook, as well as other social media platforms.

The following is a summary of our proposed marketing activities:

• Brand Partnerships

• Influencer Marketing

• Referral Bonuses

• Content Promotion (Medium, Reddit, Hacker noon, YouTube, and other platforms that can help complement our brand promotion)

• Search engine optimization (news portals, PR, listing websites, and blogs)